You have created your game, through blood sweat and tears you have come to the end of your project and your finally happy with your end project. However, it’s not over yet, getting your work published has got to be one of the most stressful and complicated processes for any developer.
This is why we have created what we hope to be a one-stop shop for those talented developers who are ready to get their project out their project out there. You have done all of the hard work, now its time to reap your reward.
Stage 1: Crowdfunding
First things first, if you somehow managed to produce your project without the help of crowdfunding, fantastic! But publishing your game can be expensive and crowdfunding is a great way of sussing out who is going to buy your product before it has been released. It’s also a great way of ensuring you have enough cash to get your product exactly where you want it, in the hands of those who will enjoy it.
Below are the most popular crowdfunding platforms, each with their own price tag, pros and cons;
- Kickstarter – ‘Kickstarter is an enormous global community built around creativity and creative projects. Over 10 million people, from every continent on earth, have backed a Kickstarter project’. (Kickstarter charge a 5% on the funds you raise).
To get started on Kickstarter, plus find the relevant guidance here.
- Indiegogo – ‘With both live crowdfunding campaigns and innovative products shipping now, there’s no better place to start the hunt for cool and clever innovations that surprise and delight. Indiegogo is where new launches’. (Indigogo charge a 5% on the funds you raise).
To get started on Indiegogo, plus find the relevant guidance here.
Stage 2: Social Media (Inc Presskit)
Now it’s time to get the hype going! Start spreading the word using social media and develop a press kit so that people like us can help to promote your project.
- The best social media platform by far for promoting your work is Twitter.
- Once you’re on twitter, it may be worth setting up a website, for either yourself or just the product. WordPress, Squarespace or Wix are great places to start for those that don’t know how. (If you know someone who can do it for you, even better!).
- A press kit, also known as a media kit, is either a download or a webpage that stores all of the information and resources that bloggers like ourselves need quick access too. Guidance of creating an effective press kit can be found here.
Stage 3: Get Published
Getting your work published independently has never been easier than it is right now. Below are some of the fantastic platforms that you can use to launch your project, although please be aware, all have their own pros and cons.
Stage 4: Eat, Sleep, Reflect…
Now that your project is out there in the public, take the time to sit back and reflect on your whole experience, think about what went right and what went wrong. Was it a disaster or a huge success? The only way to learn is by reflecting on failure. It is important, regardless of how well your project has gone, to reflect on what could have been done better. That way, when you start your next project, you will hit the ground running.